MTSB Group Sticker
(Motorbike Touring and Sports Bike Group)
MTSB (Motorbike Touring and Sports Bikes UK) is a Facebook group for bikers a like to talk and organise trips and rides. I know the owner and he wanted a sticker that everyone could put on their bikes, helmets or panniers. We started off with the idea of a helmet and the union jack. Here you will see the evolution of the design as we went through a few options.
Here you can see that first I came up with a few variations of the same idea. We decided to rule out the curved logo as it didn't look quite right curved.
The customer requested that the URL for the page be put on the sticker, and he also wanted a slogan added at the bottom of the sticker.
Next I tried having a visor strip at the top of the visor, but with the size the sticker was going to be, it wouldn't be visible and could look very blurry when printed. So I tried a variation of this design seen below.
The URL looks fine, but the Facebook logo placement doesn't work, and sticks out like a sore thumb. It just doesn't look right where it is, so I took it out. You can see that we decided on the shape and defined where the edge would be.
This was the next idea. We were getting closer to final idea. MTSB was much easier to read and The slogan was kept, but placed at the bottom of the visor, again being easier to read.
Next I tried the union jack in the MTSB lettering, I wasn't sure if it was going to look too busy, but with the union jack on the top of the helmet having light shadows on it, it has a different depth, so it hasn't got too many bright colours of the same shades going on.
The customer mentioned about having the full name above the abbreviation so people knew what it meant. This meant the slogan was moved and the curve matched the curve of the URL. I wasn't sure if it would have too much going on. It's ended up looking ok, but any more lettering would make it too much of an eye sore and busy.
This is the final product. It was sent off for printing and the customer was very happy with the results.